STRATEGY.
At the Soze Agency, Nancy supported the strategic and conceptual development of “We Stand With You” and “The Future is Us.” She assisted the Associate Director of Strategy with client discovery sessions, market research, and team brainstorms, and ensured the strategy was seamlessly executed from concept to completion.
I STAND WITH IMMIGRANTS.
The I Am An Immigrant initiative uses pop culture and storytelling to uplift pro-immigrant narratives. For its 10th anniversary, Nancy helped evolve the campaign—turning celebration into solidarity.
What she did:
Sharpened campaign messaging to rally allyship and collective action.
Collaborated with 44+ celebrities, artists, and influencers to spotlight their immigrant heritage.
Helped shape portraits and interviews through in-depth market research.
Results:
🎥 Combined PSA reached 590K+ views and 73K+ engagements.
📣 Total campaign reach surpassed 70 million.
💬 Flood of audience responses reaffirmed public support for immigrant inclusion and rights.
National Domestic Workers Alliance.
The National Domestic Workers Alliance has spent 15 years organizing and reshaping policy for nannies, housekeepers, and caregivers. Nancy shaped their 15th anniversary in D.C., creating a memorable, interactive, and emotionally engaging experience.
What she did:
Brought the campaign concept “The Future is Us” to life through immersive storytelling and experience design.
Centered the creative direction on upward-looking imagery to symbolize power, vision, and collective momentum.
Designed a space that celebrated NDWA’s legacy while inviting attendees to envision the movement’s future.
Impact:
🔭 Projected powerful phrases on the ceiling and displayed bold vertical banners to reinforce a future-forward mindset.
🖼️ Featured a gallery-style timeline, custom graphics with member stories, and an interactive wall capturing attendee hopes for the next 15 years.
✨ Created an event that sparked emotion, connection, and strategic planning among 300+ domestic worker leaders and advocates.
