Copywriting .

In today’s content-heavy environment, Nancy brings a strategic, audience-first approach to communication—ensuring every message is targeted, relevant, and insights-driven.

Audience Targeting and Personalization

  • Crafts content tailored to specific segments using data and insights

  • Leverages HTML coding to increase engagement and conversion

  • Writes with a human-like tone that builds trust and connection

Gen Z-Savvy Messaging

  • Stays ahead of social trends to create culturally relevant content

  • Adapts tone and style to resonate with audiences

Accessibility and Detail-Oriented Execution

  • Prioritizes alt text, color contrast, text hierarchy, and readability

  • Ensures content is inclusive, polished, and optimized for user experience

  • Creates brand-aligned content with consistent voice, tone, and visuals

Nancy’s content isn’t just well-written—it’s designed to perform. She creates experiences that inform, inspire, and drive action. An example of her latest project is available below:

THE STERN WEEKLY

Nancy manages print communications and 40+ annual email campaigns for NYU Stern, including The Stern Weekly newsletter. This communication is a go-to source for key events, deadlines, and opportunities.

What she does:

  • Crafts tailored content using HTML coding and audience segmentation

  • Uses social listening to inform strategic calls-to-action

  • Partners with cross-functional teams for content spanning professional development, DEI, and student well-being.

Results:

  • 🔍 Delivered hyper-relevant content that reflects student needs and interests.

  • 🤝 Drove deeper community connection through strategic outreach.

  • 📬 Achieved 80% open rate and 11% CTOR—well above industry benchmarks (37% / 7%).