NYU STERN .
Nancy leads brand audits and develops comprehensive content strategies for NYU Stern’s social channels.
What she does:
Defines channel roles and establishes clear content pillars— primary focus, Instagram.
Leads discovery sessions and strategic brand audits to align cross-functional goals.
Curates culturally resonant campaigns for Gen Z audiences (ages 13–22).
Produces 50+ social campaigns annually spotlighting student life and events.
Empowers and mentors interns in content creation.
Results:
📈 28%+ growth in Instagram followers.
🌎 Strengthened sense of belonging through authentic student narratives.
🎥 Boosted brand and event awareness, lifting engagement to 3.5%—well above the higher ed benchmark.
💰 Helped generate nearly $60K in profit through organic campaign leadership.
Long-form Video Producer
Every year, Nancy leads the production of a 10-minute commercial video celebrating NYU Stern’s graduating class—capturing the spirit, voices, and milestones of the community through heartfelt storytelling.
Vets 100+ participants for on-camera storytelling.
Collaborates closely with videographers and editors to ensure the video reflects the brand and values.
Conducts 30+ interviews with seniors and professors to capture diverse voices.
Reviews and supports editing of 15+ hours of raw footage to create a polished final cut.