Drafted is a sports tech startup creating space for Latinas to own their passion for sports—and Nancy helped make that vision shine online.

What she did:

• Crafted high-performing content for TikTok and Instagram, aligned with platform trends.

• Developed evergreen assets to maintain consistent brand presence.

• Leveraged influencer storytelling, featuring figures like Rebecca Lobo and Angelica Delgado.

Results:

• 🚀 Drove 60K+ views across channels, significantly boosting brand awareness.

• 💬 Sparked engagement and community-building among Latina sports fans.

• 📣 Helped position Drafted as a leader through a deep understanding of Gen Z and Millennial culture.